Entreprise informatique · MASSY
HAITHAM ABDALLAH

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Activités et prestations
- 01
The company provides specialized services in data analysis, business intelligence, performance monitoring and analytical consulting for companies and professionals who need support to understand their data and improve decision making. The activity includes data collection, cleaning, transformation, analysis and visualization using tools such as SQL, Python, R, Tableau, Power BI, Excel and cloud platforms. A central part of the activity consists of building dashboards and analytical reports for marketing, sales, product performance, customer behavior, website traffic, acquisition channels, retention, funnel conversion, campaign ROI and global business KPIs. These dashboards can be automated to allow clients to monitor their performance in real time. The company also offers advanced analytical services such as customer segmentation, statistical analysis of marketing actions, attribution models, detection of anomalies, exploratory data analysis and the creation of predictive insights. The goal is to help companies make better strategic and operational decisions. The target audience includes small and medium sized companies, startups, ecommerce businesses, marketing agencies, independent professionals and international teams needing project based analytical support. The services are offered remotely, with the possibility of occasional on site work for long term projects or workshops. The activity is promoted through platforms such as Malt, Upwork, Fiverr and ComeUp, through direct contact with companies, through LinkedIn visibility and through collaboration with agencies and consultants. A website or online portfolio may be created to present services and examples of dashboards. The objective of the micro enterprise is to help businesses use their data effectively, optimize their strategy and solve performance problems by transforming raw data into clear and actionable insights. Many companies collect large amounts of data but do not have the internal expertise or resources to analyze them. The micro enterprise offers a flexible and affordable solution for companies that cannot hire a full time data analyst. The creation of this activity is motivated by the growing importance of data in all sectors and by the need for accessible analytical services. It also allows me to use my skills in big data analytics and marketing data analysis to help companies grow and improve their performance. The services are exclusively intellectual, technical and non ambulatory and are carried out in a consulting framework.
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